Strategies for Finding and Keeping New Clients
Not so long ago, independent practices had to do very little in the way of business development and marketing. New patients flowed in through word of mouth and physician referrals, and current patients stuck around for generations.
Times have changed…patients today have options. With greater access to information about wellness and possible diagnosis of their health issues, patients are taking control of their own healthcare experience. They’re also seeking out practice and physician reviews online to decide where they want to place their trust.
Today practices have noticed referral channels drying up as colleagues join hospital systems and begin to refer within the system. This shift makes it necessary to create connections with a growing number of referral partners.
In this changing environment, it is more important than ever to be strategic when it comes to patient retention and new patient acquisition.
As part of our consulting expertise at Skyline Medical Billing Management, we can help you understand the new “patient-consumer” and develop a plan for how to stay engaged, to increase revenue within your medical practice. We can address a wide range of factors and tactics to help drive your revenue through referral strategies and patient surveys.